When you measure a cup of flour for the recipes on your website do you (1) spoon-by-spoon fill the measuring cup or (2) scoop the measuring cup into the flour, which yield rather different amounts of flour? Alternatively, how many grams or ounces do your cups of flour weigh?
Daniel, that's a great question!
The correct method to measure flour is to keep the flour in a sealable container. Stir the flour, then spoon it into a dry measuring cup and level off. Dipping the cup in the flour will pack the flour and 1-2 ounces extra flour will be used per cup. This can make a big difference in the final product. For example, in a bread machine recipe, it may result in a dry, brick - looking loaf of bread! Or, if people complain about dry whole wheat bread, it probably is because they have used too much flour.
All-purpose flour, unsifted: 1 cup is 4 ounces or 114 grams. I also scaled out 1 cup of finely milled whole wheat flour and it weighs 4 ounces too.
Measuring or scaling out ingredients is a very important step in home and professional baking!